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Mailing lists for new business development

Posted by John Lyle on

Mailing lists are the ammunition you need for a concerted new business development push. If you get the right ones, they can be a powerful weapon in a co-ordinated attack. But there are a few simple rules to follow which will make you life much easier and your lists more effective. So, i'll run through a few of them. 1. Think of a list as a start point The lists you buy from any supplier will NOT be perfect, but they will give you lots of leads if you work with them and help yourself to clean them and take hints...

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A free guide to B2B email marketing with every purchase

Posted by John Lyle on

As part of the Spring Sale, we are offering a free guide to email marketing. It is very simple and very logical. There are eight steps to making it work. The first is obviously getting good data and then beyond that it's following the foolproof route to success. It's free with every purchase. And with prices currently set at only £99 per UK database, what's holding you back?

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Red Hot UK B2B business and email data at Silly Spring Sale prices

Posted by John Lyle on

As a spring promotion, all of the UK based email and B2B business data is reduced to only £99.00 per database, just click for more details.

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Breaking the myths about email marketing

Posted by John Lyle on

We often hear that Email marketing is dead. It's just junk mail. But we believe this is 100% wrong. Apparently disinterested recipients can switch into potential customers of almost any product or service, within very little time if their own circumstances change.  In my previous life running a design agency, we used to produce million of leaflets that went into your electricity bills. They were sent every single quarter without fail to around 2.3 million customers and the response rate remained almost the same every time, but they were almost always different customers. So we did some analysis and research on these buyers. In...

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How To Write A Successful Email Subject Line

Posted by James Brockbank on

When you're planning your email marketing campaign, one of the most important things (second only after having a great business email list to send out to) which you need to spend time considering is the subject line! After all, it's generally your subject line alongside the time you send out at and who you send to that determine your open rate and if people aren't opening your emails, they're certainly not going to be making that all important purchase or enquiry! The hard work with email marketing is getting people to open your email in the first place and, as such, we're going to take a look at how to write a successful email subject line in just three brief steps!

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