Understanding The Importance Of A Wider Digital Marketing Strategy (Part 1)

Posted by James Brockbank on

Whilst we're certainly very loyal to email marketing here at Trusted Business Lists, we're the first to admit that utilising only a single digital strategy is risky business and that if you want to ensure your business succeeds online, you need to be carrying out a wide range of approaches, all which fall within the wider digital spectrum. From SEO and PPC through to social and content marketing, understanding that all are simply different parts of a much bigger picture is the key to success and is ultimately how you'll ensure your online marketing works for you and, above all, makes you money!

In order to outline the importance of implementing a wider digital marketing strategy for your business, we're going to take a look at (in two main parts) what we believe to be the main components of any digital campaign and outline why each has it's own part and needs to be utilised to help you achieve your main end goal of making more money! We'll save the specifics of each for a later date, however simply want to offer you an overview at this stage as to what you need to be doing and give you a little food for thought on your own approaches!



Whilst some say it's dead, it's not! It's just very different to what it was a couple of years ago. As a digital strategy however, it's still of primary importance to any business. If you want to succeed online, you need to be found on the search engines, simple as that. If you're not appearing at the top of Google on main search terms relating to your business, your competitors are and if that's the case, they're taking business which you could be winning.

If you're serious about succeeding online, you need to be sure you've got an ethical, white-hat SEO campaign in place which focusses upon driving up your search engine positions in a way which sits within Google's guidelines. Long gone are the days of cheating the system so instead, spend time focussing upon how you can add value to your site and encourage others to link back to you because they want to, not because you paid them to do so! Why not take a quick look at Google's Webmaster Guidelines to see what they currently see as violations to ensure you're staying on the right tracks?



Many used to be strongly against the idea of paying per click for traffic, however when utilised as part of a larger strategy, it makes absolute sense! From a business point of view, so long as you can prove that this approach is bringing a return on investment (however big or small), it's worth doing. Only when it's losing money and bringing a negative return should it be considered a waste of resources.

The beauty of PPC is that, within minutes, you can gain a presence right at the top of Google. The downside, of course, is that you're paying for each and every visit, however so long as you're running a campaign in a strategic way and the traffic you're driving is the right traffic, you shouldn't need to worry about that. Add in opportunities such as remarketing and the platform opens up a whole host of innovative approaches to you, all of which can help to encourage conversions and ultimately make you more money!


Stop thinking on digital marketing as a single approach...those days are unfortunately long gone. Whilst we've looked at SEO and PPC here, we'll next take a look at social, content marketing and email marketing and start to build up a bigger picture as to how these individual components all help to build your brand and your business online!

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